[international trade] Trade promotion (sometimes also export promotion) is an umbrella term for economic policies, development interventions and private initiatives to improve the trade performance of an economic area (like countries or regions within countries) or enterprises. Improvement is mainly sought by increasing exports both in abso...
Found on
http://en.wikipedia.org/wiki/Trade_promotion_(international_trade)
[marketing] In business and marketing, `trade” refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, di...
Found on
http://en.wikipedia.org/wiki/Trade_promotion_(marketing)
A special manufacturer's offer made to retailers, such as allowances for advertising and/or merchandising.
Found on
http://www.encyclo.co.uk/local/20108
No exact match found.
